Instagram doesn’t have a built-in, in-depth analytics platform like Facebook … yet. When you switch to a Business Account, you do gain access to some limited analytics, such as follower growth, impressions, reach, and engagement. Access these by clicking on the View Insights option below your uploaded images and videos.
You can also track Instagram impressions, spend, and engagement on ad campaigns through Facebook’s Ad Manager. While helpful, these metrics are limited to individual posts and campaigns.
The individual metrics you track on Instagram will vary depending on your goals, but you should always keep an eye on engagement (likes and comments) and your number of followers over time. If you’re posting valuable content, your account will steadily gain followers and engagement.
Whether or not you have the budget for more in-depth analytics tools, track these basic metrics to make sure your account is growing and performing well.
