Once you establish a dedicated follower base, you can start converting those followers into paying customers. Here are some strategies.
- Promotions: Deals, discounts, BOGOs, and other offerings are a great way to drive first-time sales with your Instagram audience. Be sure to include what your followers need to do to receive the offer, and mention a deadline to create a sense of urgency.
- Contests: What better way to make someone a customer than by letting them try your product? Run contests that require someone to follow your account or post with a hashtag to enter.
- Teasers: Instagram is a great platform to show your audience glimpses of new products before they’re available. While you don’t want to spam your followers’ feeds with only product photos, a few images can build excitement.
- Live launches: Consider showcasing a new product or service using Instagram Live. Then, drive users to purchase by including a purchase link in your bio.
Lastly, be sure to promote your Instagram on other channels. Include an Instagram social share button on your website and share your Instagram on other social platforms. Sometimes the fastest way to gain more followers is to simply ask for them!
